He rolls up on his own wheels, looks your guests in the eye, calls his own shot, and hits it further than anyone in the field. He's aced the 16th at TPC Scottsdale, out-chipped Steph Curry on ABC, and traded shots with Rory McIlroy and Se Ri Pak on camera. Now he's booking your event.
Rob-OT was built by Golf Laboratories in San Diego to test clubs for the world's biggest OEMs. Somewhere along the way, brands and broadcasters realized he was also the most entertaining thing you could put on a tee. Here's where he's been.
The European Tour's original head-to-head between the world's best golfer and a machine. Rory McIlroy and Rob-OT traded shots at washing-machine targets on the range — including a washer suspended 75 feet in the air. The film has been viewed millions of times and is still the reference point when anyone in golf says "robot golfer."
On the loudest hole in golf — the stadium par-3 at TPC Scottsdale — Rob-OT (as LDRIC) stepped onto the tee in front of 20,000 fans and made a hole-in-one during the pro-am. Beer cups flew, the crowd lost its mind, and the moment ran on every sports network in the country. It remains the first and only robot hole-in-one in PGA Tour history.
ABC and Steph Curry's Unanimous Media brought Rob-OT onto the debut season of Holey Moley. On a 55-yard chip from the "Caddysmack" hole, contestants got to choose between hitting with Curry or hitting with the robot. Steph's shot was good. Rob-OT's was closer. Season one, episode one — and the moment the internet decided the robot had game.
SBS flew Rob-OT to Muju Anseong Country Club for a primetime special pitting Korea's greatest golfer against a machine. Across chip shots and putts from 3 and 5 meters, Rob-OT out-performed the LPGA Hall-of-Famer and her partner, actor Kim Sang-joong. The Dong-A newspaper headline said it all: "Pak Se-ri kneels down before AI-powered golf robot."
At the 35th Annual American Century Championship — the celebrity major that draws Steph Curry, Tony Romo, Aaron Rodgers and Charles Barkley to Lake Tahoe every July — Rob-OT arrived as the tournament's “Charity Champ.” Wrapped in cause branding and stationed on a signature hole, he hit alongside the celebrity field all week under the #BuyTheBall program. Every ball he struck raised money for the tournament's charitable partners.
MrBeast flew Rob-OT out for the penultimate challenge of his human-vs-machine special, introducing him to 300 million subscribers as “the most precise golf robot in the world.” The matchup: YouTube golf's golden boy Grant Horvat against Rob-OT, hitting a range of targets from 125, 150, and 165 yards for a point in the human-vs-machine showdown. Grant hit one. Rob-OT hit all three — back-to-back-to-back bullseyes — tying the overall competition 3-3 and forcing the finale.
Every appearance above, on video. Press play — this is what your guests will crowd around when he shows up at your event.
He's the only signage at your event that swings a club.— What every sponsor figures out about ten minutes into the shotgun.
Rob-OT isn't a photo backdrop or a step-and-repeat. He's a live performer with ten years of TV credits — engineered to draw a crowd, delivered turnkey, and built to make sponsors visible in every phone in the field.
Every group in the field stops at his hole. They stay to watch him swing, they talk to him, they film him, they post the video. That's your event's organic reach — earned, not paid.
Decal panels on the chassis and body carry sponsor logos into every photo taken at the hole. The only piece of signage at your event that moves, performs, and lives in the highlight reel.
Rob-OT arrives on his own trailer, rolls to the tee on turf tires, and runs off a standard outlet. A Golf Laboratories operator drives him all day. Setup is roughly 45 minutes.
Rob-OT isn't a machine that quietly hits balls in a cage. A high-brightness display on his head plays his face — smiling, side-eyeing, celebrating a made putt — while an on-board audio rig delivers his voice through the tee box. Every shot becomes a bit.
The face is animated live. The voice is scripted for your event — brand callouts, prize announcements, guest names, roast lines, the occasional Steph Curry impression. Guests don't just watch him swing. They talk to him. He talks back.
The activation looks different depending on what you're planning — but the effect is the same. People stop, watch, film, and remember.
Scrambles, member-guests, pro-ams, celebrity outings. Rob-OT sets up on a signature par 3 or contest hole and stays there for the full shotgun. Every group that rotates through gets the same moment — and the sponsor logo on his chassis rides through every photo.
Charity tournaments live or die on two numbers: how many people show up, and how much each guest gives. Rob-OT moves both. He's the reason mid-tier donors say yes to the outing, and he's the reason they open their wallet a second time on the course.
Company offsites, client days, product launches, trade-show activations. Wrap the chassis in your brand, station him at the tee or on the show floor, and give every guest a story to bring back to the office. He's cheaper than a suite, more memorable than a swag bag, and works indoors on a hitting mat if you need him to.
Pick the one closest to what you're planning. We'll come back within 24 hours with dates, logistics, and a sponsor-branded package tailored to your event.
Dates fill up fastest between April and November. Send us your event date and a rough head count — we'll come back with availability and pricing within a business day.